Job Description
Position Summary: The Content Marketing Coordinator supports the company's efforts through strategic, integrated internal and external digital communications, including PR and marketing initiatives that promote and protect multiple brands.
The role is responsible for understanding and helping create, post, measure ROI and archive the organization's content strategy to ensure all messaging support and reflects the company's core values. This position directly supports marketing, community outreach and professional services communications and publicity efforts through blog, social media channels and website content.
By supporting the marketing team with go-to-market content, including one pagers, infographics, comparison charts, website landing pages/microsites, conversational AI strategical workflows, industry-focused email campaigns, customer newsletters, blogs, infographics, podcasts and more, The Content Marketing Specialist guides our company voice through unique, creative content
Essential Duties/Responsibilities: - Develops editorial calendar including blogs and website content - intended for potential clients, partners, executives, and clients.
- Develops new and engaging digital content on a regular basis to be used for, websites, social media marketing and online advertising campaigns.
- Coordinates with creative production staff to create and edit content for company initiatives, projects, campaigns, emails, newsletters, and product collateral. This includes video scripts, blogs, use cases, case studies, and more.
- Develops a system to archives content assets such as online ads, videos, and other graphics.
- Optimizes SEO to rank on Google by utilizing tools such as SEMrush.
- Collaborates with product managers, outside consultants, and other leadership to develop communication strategies and plans.
- Occasional website updates and editing.
Education and/or Experience: - Exceptional writing and editing skills, with the ability to craft engaging and persuasive content tailored to different platforms and target audiences.
- Basic SEO knowledge & keyword research experience (3-5yrs experience)
- Ability to empathize with readers' perspective and experiences.
- Strong time management and project management skills within the digital platform.
- Experience working with content for direct response lead generation, branding, and community endeavors.
- Knowledge of marketing technologies and Google Analytics.
- Experience in conducting market research and analyzing data to inform digital marketing strategies and decision-making.
- Proven ability to stay up to date with the latest trends and best practices in digital marketing and social media.
Physical Requirements: - Office environment with normal business hours necessary to satisfactorily perform job functions.
- Stationary Position - Must be able to remain in a stationary position up to 50% of the time.
- Move or Traverse - This position needs to occasionally move about inside the office to access file cabinets, meeting rooms, office machinery, etc. May occasionally ascends/descends the stairs to get to other floors, cafeteria and parking area.
- Dexterity - constantly operates a computer and other office machinery such as a copy machine/printer.
- Move, Transport, Position, Put, Install, Remove - Occasionally moves supplies weighing up to 10 pounds for various presentation and event needs.
- Communicate, Detect, Converse with, Discern, Convey, Express oneself, Exchange information - The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- Detect, Determine, Perceive, Identify, Recognize, Judge, Observe, Inspect, Estimate, Assess - The ability to observe details at close range (within a few feet of the observer).
Benefits and Perks: - Medical, dental, vision
- Company paid Life and AD&D Insurance
- Company Paid STD (with no waiting period)
- Option to purchase additional Life and AD&D Insurance
- Voluntary LTD, Critical Illness, Accident, and Hospital Indemnity Coverage
- 401(k) with company contributions
- Paid Time Off
- Tuition Reimbursement
Disclaimer: Please note that this job description is subject to change with or without prior notice, and that a reasonable accommodation may be requested to perform the essential functions of the job.
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